Write Your Ebook Like a
Professional
If
you want to increase your present ebook income or just get started now,
read these ten ebook writing secrets and apply them:
You already have what it takes
to write your first e-book. And like other winners you can create or
increase your passive income stream each month. Your winning
competitors wish you would never discover these secrets.
You may be asking "What if I don't have the mind of a techie?" You can
still write your winner e-book and start earning in a few weeks. Start
by solving your readers' problems using your expert knowledge. You know
the articles and reports already in your files. Expand one of your
articles or speeches into a short book by adding a short story or some
practical how-to steps.
If you want to increase your present ebook income or just get started
now, read these ten secrets and apply them:
1. Ebook Writing Secret One.
Write a short e-book first to test your market. I know short doesn't
mean the same thing to every person. For e-books, let's agree 10-90
pages is short, even 5-27 sounds less intimidating. Your future
customers are busy and usually download only the pages they want at the
time.
Make your e-book simpler, shorter, and punchier than your print book.
Shorten your sentences, stories and analogies. Your winner format will
include a strong heading (question) your reader needs answered and the
answer. This winner formula presents the problem and solution quickly
without a lot of words.
2. Ebook Secret Two
Focus on one topic in your book. It's a known fact bestsellers focus on
one main topic. Focus on one topic then write each chapter to support
that subject. When you overload your reader with information, you come
across as disorganized, wordy and flat. Instead of including everything
you know, stick to one how-to subject and include plenty of simple
details with examples to make it useful to your reader.
3. Secret Three.
Brand yourself, your business and your book. Think about the greatest
benefit that you offer through your book or service. Consider your book
and chapter titles. Now think about your keywords and headings on your
website. Do you see a repeating word that stands out? For example, the
book "Win With the Writer Inside You" the author threads some form of
"win" throughout her materials. Ever heard of the Chicken Soup for the
Soul series? The title changes in its audience but the Chicken Soup
brand stays the same. For example, there's a Chicken Soup for
Teen-agers, Chicken Soup for Mothers, and so on.
4. Secret Four.
Get a professional editor and/or book coach. Yes, its o.k. and you
should get feedback from family, friends, local writing group, etc. But
you need to get a professional viewpoint of your work to weed out the
passive voice, bad grammar and all the things that slow your readers
down to a standstill. Copy that appeals to the emotions of your reader
sell your books. Your future customers want word pictures that they can
respond to with their emotions.
5. Secret Five.
Target and get to know your audience. Let's face it not everyone will
want to read your book. Most newbie authors think up what they feel is
a great product; spend tons of time and sometimes money looking for
people to buy it. Instead match your expert knowledge with an audience
you can serve. Consider their needs, problems and how you can help
solve them. Business people are a hot audience right now. They are
hungry and willing to buy what will improve, make profitable their life
and business. Right now think of one to three preferred audiences in
your area of expertise. Then write the book your customers will be
looking for.
6. Secret Six.
Automate your business. Don't get frustrated if you are a non-techie,
like me. You can do it. Take your time or at least decide to learn at
your own pace. Years ago, the author knew very little about the
internet now she owns many websites. She has published 5 inspirational
e-books and several on internet marketing and e-book writing/publishing
at the time of this writing.
Write your e-book quickly but offer a quality product. Aim to give your
customer more than they have asked. Market your book on your site, on
the site of others, everywhere basically. A good place to start is eBay
or Booklocker. Don't forget to offer your e-book for sale through an
800 number. Ureach is an excellent service 888-506-7790. Setup a
download link for people to access your product. Consider Paypal,
Clickbank and/or 2Checkout and/or your own merchant account for offline
purchases to offer your customer choices. They will reward you by
choosing one.
Whenever you are ready, think delegation, delegate some of your work to
a computer assistant. For some perfectionist (not me) delegation may
sound like a dirty word. Contact your local high schools and technical
schools where bright techies live. The expense is low in comparison to
the results you can gain.
7. Ebook Secret Seven.
Sizzle Your Title. Your title may well be 90% of the pulling power for
your book. An excellent title is short. The top titles are benefit
driven. Don't forget to heat them up with emotion. Use terms your
audience can relate to. Use action words and verbs. Quantify change
with ways and time limits. Use one or two word ideas to tell a story.
Pledge change. Spark interest. Instead of "How to Write an E-book" the
author chose the title "Ten Secrets to Write Your E-book Like a
Winner." She quantified change, sparked interest and branded her title.
Have a meeting of the minds with friends or associates. Let them help
you choose the best title from the list. Find out which will make them
pull out $15-20 or more to buy your book.
8. Secret Eight.
Leverage Your Sales Potential. Think for a moment about the valuable
knowledge that you have packed into your e-book at $20 a sale. Remember
the principle "Divide and conquer" Web users love chunks of
information. To leverage your sales conquer and divide your e-book into
an e-course. With minor revisions, you can set your book up as a how-to
course or mini-course. In the e-course format you can double your price
and up. Don't forget to bundle several lower cost e-books and offer a
discount. At one of the author's sites she sells 2 e-books for 20.00
separately, bundled she sells them for $30.00
9. Secret Nine.
Add bonus value to your e-book. When you add bonus value (2-4 how-to
lists, articles, special reports, sample chapter or mini-course) at the
end of your e-book document, you increase its value. Many (author
included) will buy for the bonuses alone. Most people love bargains and
valuable free stuff. Everyone is looking for original but useful
information. Implement this secret of bonuses and watch your subscriber
rate and sales go up.
10. Secret Ten.
Market before, while and after you write. Most writers want to avoid
marketing. I overheard a writer saying, "I wrote the book. Why should I
have to market it too?" Whine, whine?No really as you know marketing
can be hard work. From my marketing friend Judy Cullins there are seven
hot selling points that will make it much easier: Put marketing into
each chapter title, each chapter's questions you will answer, rough
draft of e-book's back cover (sales letter), the one-minute tell and
sell, targeting your audience, thesis, and table of contents. You can
implement these before you write a single chapter.
It's faster to write an e-book if you know how. People surf the net
daily looking for practical information and knowledge that you have.
Don't let your ideas, knowledge and expertise fade away. Put it to work
for you in an e-book. Remember, if you need help contact a professional
book coach or take an e-course to inform yourself.
©Earma Brown, 10 yr. Entrepreneur, Author, Speaker, Empowers
entrepreneurs and writers to realize their book and web dreams
eBk: Win with the Writer Inside You
P.O. Box 111046, Carrollton, Texas 75011-1046
http://www.writetowin.org
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